AustralIan TIme: MaxIlIft AustralIa and VIc Cranes to become new Effer’s partners

30 Jun 2015

For the first time Effer’s distribution network covers the whole Country

Effer Italian summer starts thinking about Australian winter: there’s so much satisfaction by the Bolognese company team for the new partnership started with Maxilift Australia and Vic Cranes.

After taking over the market in the western part of the Country thanks to the strategic cooperation with Cranetech, now Maxilift and Vic Cranes are ideal partners to expand Effer’s distribution network on the whole Australian territory.

So for the first time Effer stands as a candidate to become leader on Australian market in the crane sector, in particular for light and medium ranges, with new high-level distributors. Effer can also count on a netwrok of 9 dealers to completely cover all Australian territory for sale, service and installations. A total amount of more than 200 years of experience by all these professionals at disposal of clients to give them an excellent service.

Mauro Baldassin, Effer’s export manager, states: “Adding such qualified partners to our consolidated distribution with Cranetch is a relevant change for our company in Australia and in the world. We are revolutionizing the traditional paradigm of Effer as a leader mostly for big and medium range cranes.
The trust shown by Maxilift, Vic Cranes and by all their partners is fillinng us with pride and reconfirm a focusing of Effer on the segment of light and medium cranes, crucial for Australian market and for the future development of this company. Effer is demonstrating day by day itself as a global player, and not just an acknowledged leader in the sector of big cranes. The new Icon 215 with continuous rotation is clearly proving this”.

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