Effer add Martin Williams Hull to lift their profile in the UK

26 Jan 2016

A brand new start in 2016 with Martin Williams Hull ltd as our only official distributor in the UK!

 

Effer is proud to announce that Martin Williams (Hull) ltd is now the only official distributor of Effer Truck Mounted Cranes in the UK.
With over 25 years’ experience, the company is a leading Commercial Vehicle Bodybuilder and Accident Repair Centre in the UK, a country where customer service is essential to achieve continued success. This is the reason why this new partnership is such an important step in Effer’s European business development.

Complete bodybuilding solutions and a commitment to customer care

For Effer, Martin Williams provides our UK customers with a complete solution, from initial project concept to the complete installation, they take care of everything!

Nick Williams, Director of Martin Williams (Hull), commented “Working with a prestigious company like Effer is testimony to our investment in our facilities and training together with the commitment of our workforce”.

Jon Cooper, National Sales Manager, also said “Our ambition is to make Effer the number one choice in the UK for the heavy lift and plant hire market. This will be supported by our in house body building and paintwork department and will ensure Martin Williams are your number 1 choice for all of your vehicle requirements.”

A valuable service network for the UK

Effer chose Martin Williams as their perfect partner to grow a quality service network in the UK; based on Effer’s product range and Martin Williams’s expertise and customer base every customer will get the best service possible.

Jon Cooper, National Sales Manager, states: “The aftercare service will be supported by our fleet of fully equipped service vans, together with our nationwide network of agents all trained to work on the full range of Effer products”.
Effer’s tailored training program will ensure Martin Williams technicians are fully equipped to support the full range of cranes on the market.

Mauro Rovinetti, Effer’s Training manager, is tasked with providing an effective and tailored training program to suit the needs of our partners’”.

He explains: “We share our in-depth product knowledge using our proven “Train the trainer” philosophy; it is a comprehensive training program for our partners’ technical staff. Martin Williams’s technicians will be trained to the same high level of expertise in Effer’s products as our own technicians.

We train a designated number of Martin Williams technical personnel both on site at Martin Williams’s headquarters and also at Effer’s facilities. Their technicians will then become master technicians who will train their colleagues at Martin Williams. “

New partnership, new website

Martin Williams has updated its website www.mwhull.co.uk with lots of useful information about team, service and products. Also, in the “Effer cranes” tab you can access the technical data and their applications.

The new motto of Martin Williams Hull?

“Whatever your lifting requirements there is always an Effer solution.”